Nachtmann PUNK

Customers using the in-store poster as a marker are invited to ‘break the mould’.
By pressing on the screen of their device when prompted, they initiate a crack and then full explosion of the decanter mould.
Pieces of plaster fly towards the user, revealing underneath the beautiful glass crystal decanter. This app talks to the bull in the china shop feeling we all have in a glassware department, with a healthy dose of anarchy that is PUNK!